Neon
Banking
A study in reduction — Fintech, 2024
Neon is a premium wealth management platform designed for the next generation of investors in Japan. We stripped away everything but the essentials, focusing on the rhythmic flow of capital and the serenity of financial control.
Methodology
01. Discovery
Discovery
Auditing 50+ banking apps to identify "visual noise" patterns and friction points in wealth tracking.
02. Reduction
Reduction
Synthesizing features into a single, kinetic interaction model centered around the "Orb".
03. Refinement
Refinement
Testing varying glow intensities to ensure accessibility while maintaining the high-end aesthetic.
04. Delivery
Delivery
Implementing a custom design system based on Swiss typographic grids and Tokyo motion principles.
Previous Interface (Beta)
The Neon System
¥12,400,000